Meet our founder – Amanda Anderson

Meet our founder, Amanda Anderson. With 20 years of educational experience, Amanda has demonstrated a consistent ability to add substantial value to individuals, teams, and organisations, specialising in optimising performance to ensure everyone reaches their full potential.

Amanda Anderson

As a former educational leader and trained Physical Education teacher, Amanda Anderson deeply understands the significance of wellbeing in optimising performance, especially in challenging times. She’s passionate about fostering growth and impactful relationships, aiming to support individuals to achieve their utmost potential. Amanda’s personal journey is marked by resilience; having been diagnosed with Dyslexia at the age of 10, she struggled with reading and writing. This experience has driven her commitment to truly supporting everyone including neurodivergent colleagues within the workplace, recognising the importance of honing self-awareness and understanding strengths. She firmly believes that acknowledging and leveraging the unique contributions of each individual is essential for team success.

As an EMCC-qualified coach, Amanda offers much more than guidance; she provides a sanctuary for introspection and growth. A trusted space where clients can think, reflect, and explore new approaches or ideas to gain new perspectives and motivation for change. Through over 300 hours of one-on-one coaching, Amanda Anderson has discovered a common thread; “wellbeing lies at the heart of personal and professional challenges”. She has helped individuals confront limiting beliefs and barriers around self-belief and resilience, realising that equipping everyone with life skills to support wellbeing could elevate performance significantly. This realisation birthed the idea behind People First, an initiative dedicated to empowering individuals to prioritise their wellbeing while achieving their fullest potential.

Amanda’s coaching approach, collaboration and being people-focused are paramount. Her aim extends beyond unlocking individual potential, to fostering team and organisational success, while nurturing impactful relationships. Through People First’s comprehensive support programmes, we enhance skills and cultivate self-awareness, catalysing positive change from within.

People First is passionate about unlocking people’s potential and enabling teams and businesses to thrive through positive relationships. Ultimately, our ambition is to create fearless workplaces where there are no limits on potential and individuals have outstanding wellbeing while achieving their personal best.

Rooted in empathy, People First creates a safe space where challenges are acknowledged and individual development is encouraged. Through empowerment, we foster self-belief and enable ownership of personal and professional growth. Embracing a culture of growth and respect, we prioritise diversity, trust and confidentiality, promoting responsibility and accountability.

By prioritising wellbeing and enhancing job and life satisfaction, People First cultivates a confident and communicative workforce. Through innovative strategies, People First not only boosts confidence but also elevates communication skills, nurturing a sense of responsibility and ownership among team members. Ultimately, People First champions team cohesion and fosters robust working relationships, heralding a new era of holistic and impactful professional development.

By directly supporting individuals to understand themselves better, understand others better and build better relationships, we enable people to become more self-aware, more resilient, more confident, more tolerant of others and more curious about how they can make the world of work better for everyone in it. This is achieved through education, coaching, training and consultancy programmes. We empower people to take ownership of their wellbeing, release their potential to grow and build powerful relationships and teams. Everything we do is designed to support people to thrive in the workplace and proudly achieve and maintain their personal best performance. 

Ready to prioritise wellbeing and unlock your team’s full potential?

Contact us today to explore how People First’s personalised coaching, training, and consultancy programmes can transform your organisation. Let’s work together to create a fearless workplace where every individual can thrive and achieve their personal best.

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